If you want to sell your home during this year’s spring selling season, now is the time to get moving. Sellers can rest assured, homebuyers are already looking.
Today’s buyers, particularly younger ones, have high expectations. They are looking for a home in excellent condition, with all its best features showcased.
“It’s the HGTV effect,” says Tiffany Hardgrave, owner of Masterpiece Staging and Design in Washington, D.C. “People want to walk in and have everything perfect.”
With these preferences in mind, the most important things you can do are deep clean and declutter, removing big pieces of furniture. Next comes trimming foliage and sprucing up outdoor areas, including planting flowers if it’s not too early.
“As things are turning into spring, it’s time to power-wash the house and repaint the front door,” says Madison Hildebrand, president of The Malibu Life Team and founding partner of Partners Trust Malibu. He also appears as a real estate agent on “Million Dollar Listing Los Angeles” on Bravo. “Your color can pop at the front door,” he adds.
In addition to getting the house in top condition, you’ll want to think about your selling strategy. If homes like yours are selling the moment they go on the market, in good or bad condition, putting your best foot forward is less important than it is if your home faces heavy competition.
You also don’t have to wait for the real estate agent to consult a staging professional. For $200 to $300, you can consult with an expert who will make recommendations on how to show off your house using the furniture and possessions you already have inside it. Or, for $3,000 to $5,000, you can get a stager to bring in all new furniture and accessories for an empty house. “Invariably, the cost of a stager is much less than the cost of your first price reduction,” Hardgrave says.
Whichever option you choose, you’ll want to make sure your home gets in front of the maximum number of prospective buyers, which means posting it on all the online portals (some are free while others require a fee if you post yourself) and maybe even creating a website. You’ll also want your home on social media, with both you and your agent doing the sharing.
Fix all the small stuff. You may or may not want to have your home inspected before you list it, but know that the buyer will have an inspection before the sale is finalized. If they find small problems, they will worry that there are larger maintenance issues that they can’t yet detect. “They don’t expect to find problems, and when they do they really start to become wary,” Hildebrand says. “That can kill a deal.”
Get rid of oversized and excess furniture. The less furniture you have in your house, the larger it will appear when buyers are touring it. Sell or donate pieces you don’t plan to move to your new home, and store large or ugly pieces. You can rent storage pods, fill them yourself and have them delivered to your new home.
Clear out all the clutter. That can be everything from magazines on a side table to the kids’ boots in the hall to your blender on the kitchen counter. The home needs to look sleek and minimalist. Put everything you can away, but don’t overfill closets because prospective buyers will look there, too. “If we have too much stuff around and too much clutter, people want to walk out,” Hardgrave says.
Repaint in neutral colors. Builder white and beige look dated, with warm neutrals such as soft gray or pale taupe preferred, Hardgrave says. “Everybody likes their red dining room, but the buyers cannot picture themselves there,” Lappin says. If your home is already painted in neutral colors, consider a fresh coat of paint.
Get professional photographs. If your home doesn’t show well in the photos, people won’t bother to visit. Some real estate agents provide professional photos as part of their marketing package. Photos taken with a phone or tablet aren’t acceptable, and you may want your stager at your photo shoot. “Great photos don’t happen by accident,” Hardgrave says.
Create a story. Write a paragraph about why you love your home and post it with the listing. Put together information about improvements you’ve made. Lappin’s company hires professional writers to do home descriptions. “Happy homes bring more money,” she says. “The power of the story is incredible.” ~Teresa Mears